The church was the most impressive building in the village. The new rector came from the city where they had lots of impressive buildings. He decided to put this little town on the map.
He started a fundraiser to build a giant bell which would ring in the hours of the day. They sold high end designer shirts to raise the money and all the villagers bought them. Everyone was sharp dressed now and even though they didn't have a lot of money for groceries they looked good.
Finally they had raised enough money and the new rector rang the bell. It's rang resounded so loud and deep that all the windows in the village shattered and it was winter.